SimpliCare Medical Clinics

The SimpliCare Medical Clinics branding project was designed to reflect clarity, trust, and modern professionalism while keeping a warm and approachable feel for patients. The logo uses a clean sans-serif typeface with the “iC” highlighted in green to emphasize “Care” and add a distinctive touch, supported by a palette of deep navy, muted olive, and soft neutrals that convey stability, health, and calmness. Typography is modern and legible, ensuring clarity across print and digital applications. The identity extends consistently through business cards, stationery, pens, folders, and a clean, user-friendly website that reinforces the idea of “where care meets innovation.” Overall, the branding balances healthcare innovation with a compassionate tone, creating a versatile and cohesive system that positions SimpliCare as a trustworthy and contemporary medical brand.