Caitlyn's Cakes

This project is a branding and packaging design for Caitlyn’s Cakes Bakery, focused on highlighting the playful and joyful personality of the brand.

The logo features a hand-drawn style cupcake with pastel colors (pink frosting, yellow cake) paired with a rounded, friendly typeface for “Caitlyn’s Cakes.” The typography balances script and sans serif, creating an approachable yet professional look. The use of soft mint green as the background color sets a cheerful tone, while the pink accents tie everything back to the sweetness of cupcakes.

For the packaging, the cupcake box design reinforces the brand identity. The mint green base color makes the chocolate cupcakes inside pop visually, while playful illustrated cupcake icons on the sides add charm and fun. Key taglines like “Little Bites, Big Delight!” and “Happiness is cupcakes.” are strategically placed, giving the box personality while clearly communicating the brand’s promise of joy through small treats. The box design is practical with a carry handle, but also stylish enough to feel gift-ready, making it perfect for both casual customers and celebratory occasions.

Overall, the project merges playfulness with practicality. The logo and packaging together create a cohesive, instantly recognizable identity that communicates indulgence, happiness, and approachability, all essential qualities for a modern bakery brand.